In a rallying cry of protest, a young woman exposes the insidious ways brands use social media to disguise their true intentions.

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“SUCKA PUNCH is a film about the rise of the digital age and the effects that it may have on people frowing up in this new crazy era.

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Nowadays we spend so much time on our phones, laptops, tablets; on social media and watching TV that we're immune to the manipulative content we're consuming, unaware of the impact it can have on our lives.

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– Iggy LDN, Director